Blue Ribbons was an American sportswear company started by a track and field coach Bill Bowerman and his ex-student Phil Knight in 1964.
After establishing a foothold in the sportswear industry, they launched their shoe. This shoe was named NIKE and it soon became the brand name two years later in the year 1974. Soon, nike expanded its business by opening retail stores in over 170 countries. Soon, a check mark known as the ‘swoosh’ became famous as its logo.
Nike rose to prominence with its various tie- ups with celebs and sports figures like Roger Federer, Tiger Woods etc. However, it also developed and kept launching new shoe technologies.
One famous and extremely well-selling shoe was the Nike air range. Originally designed by Tinker Hatfield, the Air Max Range was released in 1982. Similarly, the Nike VaporMax designed by Kathy Gomez in 2017. The upper portion is made of Flyknit Fabric with a bulkier sole.
Another great shoe is the Nike Airmax 97. It is reviewed as an extremely well fitting shoe. However, its ultra version is more lightweight. It is also more flexible and has received great feedback.
Nike has, with its creative as well as prestige marketing managed to stay on the top of their game and has made quite a brand out of itself.