More known in England or in the United States, invites you to discover or rediscover today the brand Jo Malone. This British brand is innovative and has known an undeniable success for several years.
These niche fragrances are both sophisticated and unconventional. For perfume lovers or noses looking for new essences, Jo Malone has been able to meet a clientele looking for exceptional scents. And this all over the world. What to convince also the fashionistas of France.
Personally, I like to wear perfumes with a warm and sensual scent like Bronze Wood & Leather by Jo Malone. This deep fragrance surprised me with its bewitching and magnetic character. And that’s far from being my only pleasant surprise in the brand’s perfumes!
Jo Malone has a particularly wide range of prestige juices, for oneself or as a gift. It will convince the different personalities, expectations and tastes.
From the most subtle and fresh Colognes to the intense and dark essences, it is currently one of the most important niche perfume brands. I present you here its universe, its particularity and my opinion on Jo Malone.
Jo Malone was founded by an Englishwoman of the same name, passionate about cosmetics and perfume. She was keen to create unique juices using ingredients usually neglected by perfumers. Spices, woods and flowers of all kinds inspired her to create more than 18 exceptional fragrances.
What makes the brand special? Unlike the big perfume brands, Jo Malone seeks to find your personal style and scent signature.
The brand’s saleswomen have a truly personalized approach, like a stylist looking for the perfect outfit for you. High fashion perfumes in a sense. The resulting essences are out of the ordinary and among the most sought after on the market.
Plus, the fragrances were designed to be worn simultaneously. The brand is developing layering or fragrance combining techniques. What are these mysterious techniques? Let me explain: it is the art of perfuming yourself with several fragrances at the same time.
Like a pair of jeans that can be casual with a white T-shirt and chic with a suit jacket, the idea is to twist the style of one fragrance by layering another. This creates a very unique and singular trail. The assurance of wearing a perfume that belongs only to you!
What else is special about Jo Malone? Thanks to its home and body products, the brand is ideal for premium gifts. The natural wax candles and other scent diffusers are invited to major ceremonies and dinners.
Like an invitation to a beautiful olfactory journey! The gift boxes with their refined styles and careful packaging make them real jewel cases. This brand of the Estée Lauder group is particularly appreciated in connoisseur circles. An attention that will satisfy the most demanding guests and relatives.
Excellent brand of niche perfumes and scents for the home, it is for me a great alternative to the big brands. Thanks to the noble materials used and the know-how of the master perfumers, the brand’s fragrances seduce me.
They are also more original and less known than most “classic” perfumes. I like being able to leave an original trail. More personal, fragrances like Bronze Wood & Leather make me feel like I’ve found my signature.
Far from smelling like everyone else, Jo Malone perfumes are the height of elegance and sophistication. A brand to embrace and recommend!