{"id":456343,"date":"2021-11-19T04:37:02","date_gmt":"2021-11-19T02:37:02","guid":{"rendered":"https:\/\/www.reead.com\/fr\/?p=456343"},"modified":"2022-10-10T19:12:10","modified_gmt":"2022-10-10T17:12:10","slug":"ruinart-emballage-eco-responsable","status":"publish","type":"post","link":"https:\/\/www.reead.com\/fr\/ruinart-emballage-eco-responsable-4563432021\/","title":{"rendered":"Ruinart : pourquoi l’emballage 100% \u00e9co-con\u00e7u change tout ?"},"content":{"rendered":"

La maison Ruinart, ancr\u00e9e dans le terroir champenois depuis presque quatre si\u00e8cles, propose l’un des champagnes les plus renomm\u00e9s de par le monde<\/strong>.<\/p>\n

Loin de se contenter de cette renomm\u00e9e justement acquise, la marque consid\u00e8re l’innovation comme l’un de ses piliers majeurs. Sa derni\u00e8re cr\u00e9ation en date ? Un emballage 100 % \u00e9co-con\u00e7u, sans aucun plastique<\/strong>, qui r\u00e9volutionne le march\u00e9 et que je souhaite vous pr\u00e9senter : l’\u00e9cologie peut devenir un argument marketing dans la vente de produits de luxe.<\/p>\n

\"emballage<\/p>\n

Un \u00e9crin qui rend hommage \u00e0 l’histoire de la maison<\/strong><\/h2>\n

Le nouvel emballage a soigneusement \u00e9t\u00e9 r\u00e9fl\u00e9chi et mis au point pendant pr\u00e8s de deux ans. Deux ann\u00e9es pendant lesquelles la maison Ruinart s’est associ\u00e9e \u00e0 la manufacture James Cropper<\/strong>, au Royaume-Uni, et \u00e0 la soci\u00e9t\u00e9 Pusterla 1880 pour penser un \u00e9tui qui soit \u00e0 la fois en accord avec les pr\u00e9occupations \u00e9cologiques de la maison Ruinart<\/strong> et avec les attentes des consommateurs de champagne.<\/p>\n

Le r\u00e9sultat est \u00e0 la hauteur de toutes les attentes : un emballage compos\u00e9 \u00e0 99 % de papier<\/strong> (et 1 % de colle sur l’\u00e9tiquette), dont la forme stylis\u00e9e \u00e9pouse parfaitement le flacon qu’il prot\u00e8ge et ne d\u00e9nature pas la forme reconnaissable des bouteilles de champagne Ruinart<\/a><\/strong>.<\/p>\n

J’attire votre attention sur la blancheur de l’\u00e9tui, qui est un clin d’\u0153il d\u00e9licat \u00e0 la serviette utilis\u00e9e par les sommeliers pour enrober la bouteille lors de sa pr\u00e9sentation, tandis que sa texture un peu granuleuse se pr\u00e9sente comme un \u00e9cho aux cray\u00e8res, les caves dans lesquelles les bouteilles de Ruinart sont conserv\u00e9es<\/strong><\/a> pour une lente maturation jusqu’\u00e0 leur arriv\u00e9e sur la table des consommateurs.<\/p>\n

Dans ses finitions, l’emballage est d\u00e9coup\u00e9 \u00e0 l’aide d’un jet d’eau sous pression pour un rendu \u00e0 la fois net et \u00e9l\u00e9gant. La technique de fabrication utilis\u00e9e, ColourformTM, se base sur le principe du thermoformage : la finesse du moule r\u00e9alis\u00e9 permet un embossage subtil de l’\u00e9tui pour un rendu unique au toucher. Le bouton-pression, brevet\u00e9 pour cette occasion, b\u00e9n\u00e9ficie aussi de cette technologie et arbore le monogramme de la maison Ruinart.<\/p>\n

\"emballage<\/p>\n

Ruinart, ou l’excellence au service de l’\u00e9cologie<\/strong><\/h2>\n

La maison Ruinart s’est tr\u00e8s vite impliqu\u00e9e dans la cause \u00e9cologique<\/strong>, sans pour autant laisser de c\u00f4t\u00e9 son image prestigieuse acquise au fil des si\u00e8cles. Cela s’est traduit notamment, au niveau de la fabrication des \u00e9l\u00e9ments d’emballage, par une d\u00e9cision claire de s’approvisionner aussi localement que possible : 87 % des ingr\u00e9dients n\u00e9cessaires proviennent de France ou d’Europe de l’Ouest<\/strong>.<\/p>\n

Cette d\u00e9marche s’est affin\u00e9e au cours du temps pour qu’en 2015 la marque choisisse d’\u00e9liminer le plastique de ses suremballages, et qu’elle lance ensuite la conception de son nouvel \u00e9tui 100 % \u00e9co-con\u00e7u.<\/p>\n

Le r\u00e9sultat s’est r\u00e9v\u00e9l\u00e9 excellent au-del\u00e0 de toute esp\u00e9rance puisque ce nouvel emballage disruptif \u00e9cologique a rafl\u00e9 pas moins de 9 prix soulignant \u00e0 la fois l’originalit\u00e9 et la qualit\u00e9 de l’\u00e9tui, mais \u00e9galement son souci de viabilit\u00e9 sur le long terme dans le cadre d’une \u00e9conomie durable, et son respect environnemental. Cet \u00e9tui est donc 100 % recyclable<\/strong>, fabriqu\u00e9 \u00e0 partir de fibres naturelles de bois provenant de for\u00eats \u00e9co-g\u00e9r\u00e9es en Europe et en utilisant de l’eau puis\u00e9e localement, avant d’en remettre 91 % en circulation sans que celle-ci ne soit alt\u00e9r\u00e9e.<\/p>\n

Chaque \u00e9tape a \u00e9t\u00e9 m\u00fbrement r\u00e9fl\u00e9chie pour arriver \u00e0 la r\u00e9duction de pr\u00e8s de 60 % de l’empreinte carbone<\/strong> pour la cr\u00e9ation de ces nouveaux emballages disruptifs : ainsi, il n’est pas forc\u00e9ment pr\u00e9vu sur toutes les bouteilles, lorsque cela n’est pas n\u00e9cessaire, comme dans le cas de la restauration, pour \u00e9viter tout gaspillage inutile.<\/p>\n

Enfin, sachez que la qualit\u00e9 de cet emballage se mesure \u00e0 son utilisation : vous pouvez sans probl\u00e8me laisser la bouteille (et son \u00e9tui) dans un seau \u00e0 glace jusqu’\u00e0 3 heures<\/strong> sans que celui-ci ne perde en efficacit\u00e9.<\/p>\n\n\n

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Ruinart et son \u00e9tui seconde peau r\u00e9volutionnent le packaging de luxe en mettant l’\u00e9cologie au centre de leurs pr\u00e9occupations : tour d’horizon !<\/p>","protected":false},"author":1,"featured_media":456348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[560,1242],"tags":[],"class_list":["post-456343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-vins-spiritueux"],"yoast_head":"\nLe nouvel \u00e9tui \u00e9cologique de chez Ruinart : qu'est-ce que c'est ?<\/title>\n<meta name=\"description\" content=\"Ruinart et son \u00e9tui seconde peau r\u00e9volutionnent le packaging de luxe en mettant l'\u00e9cologie au centre de leurs pr\u00e9occupations !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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