The luxury fashion industry, money and notoriety is what really flows under it all, isn't always about champagne, caviar, and runways.


A lot of drama is happening, most of which nobody knows about. Sometimes, the scandals and drama comes into the spotlight. The stories are saucy and controversial. So, here’s a breakdown of the juiciest fashion moments you’ll ever hear, which actually happened.

The Gucci Murder

In 1995, the fashion mogul, Maurizio Gucci was murdered at his Milan office. The gunman shot him twice. Gucci’s ex-wife, Patrizia Reggiani, was sentenced to 18 years in prison for having commissioned the murder. Gucci married Reggiani in 1972 and they split up in 1985.

The couple divorced in 1994. After her release in 2016, Patrizia Reggiani stated she was wrongfully sentenced, and it was all “a misunderstanding.” Despite the controversies of the 80’s and 90’s, thanks to designer Alessandro Michele, the brand has made a successful comeback. Fashion lovers can check out the Gucci new collection for women on trendy fashion sites such as luisaviaroma.com.

Get your Gucci on!

The controversy of Dolce & Gabbana

During the early 2000s, the co-founders of Dolce & Gabbana, Stefano Gabbana and Domenico Dolce, broke up. They considered shutting the brand down until they found a middle ground.

In November 2018, Dolce & Gabbana released an ad featuring a Chinese model, who was trying to eat Italian pasta with chopsticks. Chinese buyers were insulted, and the scandal became political. The Chinese might have forgiven the brand. But instead, posts published by Gabbana took a toll on the brand’s success in China.

He offended the Chinese culture by calling them “dirty” and defended the ad campaigns released by the brand. Shortly after that the Chinese government banned everything Dolce & Gabbana and they still aren’t allowed to sell there today.

Yves Saint Laurent on the Loose

Yves Saint Laurent was a wild spirit. He was famous for hosting extravagant parties, full of glitz, glamour, and sexual freedom. As one of the greatest designers in the fashion industry, he surrounded himself with exquisite muses such as Jerry Hall, Victorie Doutreleau, Loulou de la Falaise, and Catherine Deneuve.

When W magazine launched in 1972, the designer posed nude in an ad for the YSL’s men’s perfume. The designer’s death was mistakenly reported in 1977, amid a variety of rumors of his bad health.

In 1998, the designer’s ill health forced him to step down from the spotlight. The spirit of French freedom, sexuality, and chic silhouettes still breath throughout the collections today, even if Mr. Saint Laurent isn’t alive.

rubik's cube saint laurent

Paris 1973

Five American designers disrupted the Versailles fashion show in 1973. In a joint American-French movement, the designers took the spotlight. Bill Blass, Halston, Stephen Burrows, Anne Klein, and Oscar de la Renta shocked the fashion industry by putting on a onace-in-lifetime show with leading French houses such as Dior, Saint Laurent, just to name a couple.

Celebrities such as Jacqueline Kennedy Onassis traded her Valentino’s and Halston’s for the Encore brand. The American designers came in force and changed the industry forever by uniting with their at the time rival French fashion houses.

These 4 stories are just the tip of the iceberg in the fashion industry. When money, fame, and fashion come together, drama is inevitable. The spotlight has its price. Imagine the stories nobody knows about.